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There’s a match when two users mutually like their pictures.
After this, they can begin to chat and decide to meet depending on how well their chat goes.
If you don’t have to go through a lot of stress to be able to connect to people, this can also be an added plus.
Tinder’s features have helped the app to build a base of 10 million daily active users.
The demographics are 62% male and 38% female and 54% of them are single.
Pew also found that the approval of online dating has increased by 15% during this period.
With these people signed up, the app became more popular with word of mouth.
One of the chief drivers of a popular app is word of mouth from its current users.
Tinder notifies people who are super liked to see if there’s a dating opportunity.
Many times, people say they like a type of person but actually goes for someone else. A lot of popular social media brands invested heavily to achieve this milestone. Source Despite Tinder coming late into the online dating space, it came with a new and simple idea.